Video creators typically work on specific projects - ex. a promotional video for a holiday sale, or an educational video about a particular topic. To speed up users’ workflow, Storyblocks offered collections: bundles of content that were focused on specific themes. Ideally, users would be able to find multiple pieces of content they needed within a collection so they wouldn’t have to search for each one individually.
However, engagement with the collections pages were low: finding them required users to navigate away from search, and look within secondary navigation. The collections pages were also not searchable, so users had to scroll until they found a relevant collection.
<aside> ❓ How could we surface relevant collections on the search page, so it could be a seamless part of the user’s workflow?
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Initially, we looked to our competitors to see how they were handling media collections. Turns out, the only competitor that had a similar feature on their search page was Filmsupply, which highlighted their collections directly within search results.
For a broader perspective, we also examined e-commerce websites because they commonly promote products as part of seasonal, occasion-specific, or related bundles.
ASTR promotes its occasion-specific collection directly within the search result grid